SPI 2016: Time for solar energy industry to grow up

Facebook
Twitter
LinkedIn
Reddit
Email

The solar industry must grow up and revamp its approach to lobbying, a panel of US solar and utility experts have said.

Speaking at the opening session of the SPI exhibition in Las Vegas, former NRG CEO David Crane, said the sector had huge potential and now had to match that scale with its behaviour.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

“The solar industry has to stop acting like it’s the alternative energy industry, because that puts you on the kids' table. This is the primary source of new generation in the United States in 2016. We belong on the adult table,” said Crane who is now with sustainability and resource scarcity private equity firm Pegasus Capital. He is also on the board of ACWA Power.

Crane left NRG, a largely coal-based utility, after a period of investing heavily in solar left played poorly with shareholders. He added that the industry was capable of scaling up greatly, despite conservative forecasts from bodies like the International Energy Agency, citing examples from other sectors including smartphone penetration.

“Regardless of where the data has come from, people linearly extrapolate from a small number and after 40 years get another smaller number, but there is such a thing as exponential growth and I think the solar industry is on the cusp of that,” said Crane.

As part of the panel’s roadmap toward maturity, Nat Kreamer, president and CEO of Spruce, formerly Clean Power Finance, urged the sector to review how it funds and executes its lobbying efforts.

“Not enough people invest in policy,” he said. “We don’t invest as much in policy as the wind industry. Our politics give us broader reach, we’re truly bi-partisan, we have this awesome opportunity but it is like pulling teeth,” said Kreamer. He added that the industry had to invest in “options for its future” rather than choosing only to fund lobbying on specific issues as and when they arise.

The clear example is the industry’s targeted, and ultimately, successful campaign to secure an extension to the investment tax credit. Steve Malnight, senior vice president, regulatory relations at the Pacific Gas & Electric Company, and chair of the Smart Electric Power Alliance, called on utilities and solar companies to work together on the integration of more solar power.

“Both sides have generally been very short-term focused, ’what’s the problem directly in front of me today?’ I understand why smaller growth companies tend to be a little short-term focused but utilities should be thinking long-term,” he said.

In a lively and wide-reaching discussion chaired by Stanford University’s Jeff Ball the group also noted the significance of the election characterising it as “relentless hostility” versus someone who can build on the work of the previous eight years. If Donald Trump were defeated by Hillary Clinton, she would have an opportunity to do something “creative” said Crane, and unlike the first years of the Obama administration there would be no “triage” related to the financial crisis.

13 October 2026
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 13-14 October 2026 is our fourth PV CellTech conference dedicated to solar manufacturing in the USA. From polysilicon, wafers, ingots, cells and modules, to critical component suppliers including glass and frames, the event connects every stage of the value chain under one roof. PV CellTech USA also brings together investors, innovators, manufacturers and industry stakeholders to collaborate and strengthen domestic solar manufacturing across the United States.
2 February 2027
London, UK
Returning in 2027 for its 14th edition, Solar & Storage Finance Europe will bring together the brightest minds representing funds, banks, developers, utilities, government and industry across Europe and the UK on a programme that is solutions-focused from top to tail. The event is designed to enable leaders at the forefront of solar and storage investment and deployment in Europe to scale, learn and land themselves industry defining partnerships.

Read Next

August 6, 2026
Clearway Energy generated and sold 3,585GWh of solar power in the second quarter of 2026, up from 2,800GWh in Q2 2025.
August 6, 2026
US utility We Energies has begun construction on three renewable energy and battery energy storage system (BESS) projects in Wisconsin, US.
August 6, 2026
Solar Landscape, a US-based distributed energy infrastructure company, has secured a development financing facility of up to US$150 million.
August 6, 2026
Welcome to the PV Chart of the Week from our colleagues at PV Tech Research. This week, we look at the annual nameplate capacity for solar cells and modules in the US since 2020.
August 6, 2026
SolarEdge posted Q2 2026 revenue of US$346.2 million, up 20%, driven by stronger demand in Europe and growth in the US C&I segment.
August 6, 2026
Australia's coal retirement timeline is creating a circular problem for renewable energy investment, a panel discussion revealed.

Upcoming Events

Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
February 2, 2027
London, UK
Solar Media Events
April 20, 2027
Istanbul, Türkiye