UK utility mocks Trump’s anti-renewables stance in ad campaign

Facebook
Twitter
LinkedIn
Reddit
Email

UK utility OVO Energy has launched a new advertisement campaign featuring a Donald Trump-like figure trashing a solar farm with a golf club.

The satirical, 20-second spot portrays the US President arriving at a ground-mount solar farm equipped with a driver before using it to smash one of its panels.

This article requires Premium SubscriptionBasic (FREE) Subscription

Unlock unlimited access for 12 whole months of distinctive global analysis

Photovoltaics International is now included.

  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Unlimited digital access to the PV Tech Power journal catalogue
  • Unlimited digital access to the Photovoltaics International journal catalogue
  • Access to more than 1,000 technical papers
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

Trump’s presidency has been famed for its attitude towards renewable energy and decarbonisation. The 45th US President has committed to withdrawing the US from the Paris Climate Agreement, professing it to be a “bad deal” for the country, while also bidding to end a supposed war on “clean coal”.

More recently, and more pertinently for solar, Trump moved to introduce tariffs against solar panels imported from outside the US under the Section 201 case brought forward last year by Suniva.

The campaign has been launched to promote OVO’s ‘Power your life differently’ campaign, which promotes the company’s 100% renewable power tariffs.

Sarah Keegan, brand director at OVO Energy, said the company was taking a stand against politicians and other high-profile individuals who “stand in the way of sustainable progress”.

“We're making the point that if you're against what they for stand for when it comes to powering our planet, we're with you. 

“‘Power your life differently’ aims to empower people to join OVO Energy in its quest to create a sustainable energy system, by signing up or switching to renewable electricity,” she said.

7 October 2025
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 7-8 October 2025 is our third PV CellTech conference dedicated to the U.S. manufacturing sector. The events in 2023 and 2024 were a sell out success and 2025 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.
21 October 2025
New York, USA
Returning for its 12th edition, Solar and Storage Finance USA Summit remains the annual event where decision-makers at the forefront of solar and storage projects across the United States and capital converge. Featuring the most active solar and storage transactors, join us for a packed two-days of deal-making, learning and networking.
16 June 2026
Napa, USA
PV Tech has been running PV ModuleTech Conferences since 2017. PV ModuleTech USA, on 16-17 June 2026, will be our fifth PV ModulelTech conference dedicated to the U.S. utility scale solar sector. The event will gather the key stakeholders from solar developers, solar asset owners and investors, PV manufacturing, policy-making and and all interested downstream channels and third-party entities. The goal is simple: to map out the PV module supply channels to the U.S. out to 2027 and beyond.

Read Next

August 8, 2025
This week several solar developers have raised funds for projects around the world, including BRUC in Europe, Greenalia in the US, Qair in Mauritius and CREC in Philippines.
August 8, 2025
US solar tracker manufacturer Array Technologies has posted revenue of US$362.2 million in the second quarter of this year.
Premium
August 8, 2025
Energy storage escaped much of the pain inflicted on solar, but foreign entity restrictions may create some supply-chain challenges.
August 8, 2025
Solar PV is likely to become less accessible to low-income Americans after the Environmental Protection Agency (EPA) cancels the US$7 billion Solar For All scheme.
August 8, 2025
SolarEdge posted inverter shipments of 1.19GW in the second quarter of this year, alongside BESS sales of 247MWh.
August 7, 2025
US-based floating solar (FPV) developer D3Energy is constructing a 6MW floating solar system in Monroeville – a village in Huron County, Ohio. 

Subscribe to Newsletter

Upcoming Events

Solar Media Events
September 16, 2025
Athens, Greece
Solar Media Events
September 30, 2025
Seattle, USA
Solar Media Events
October 1, 2025
London, UK
Solar Media Events
October 2, 2025
London,UK
Solar Media Events
October 7, 2025
Manila, Philippines