US market, slow residential demand impact SMA Solar H1 2025 results

August 8, 2025
Facebook
Twitter
LinkedIn
Reddit
Email
Net losses were €42.4 million (US$49.4 million) in the first half of the year. Image: SMA Solar.

German solar inverter manufacturer SMA Solar posted losses in the first half of 2025, as demand in the residential and corporate & industrial (C&I) solar sectors “remains weak”.

Net losses were €42.4 million (US$49.4 million) in the first half of the year, compared with net profit of €44.1 million over the same period in 2024.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

SMA Solar’s sales reached €684.9 million (US$797.5 million) in the first six months of 2025, of which the residential sector fulfilled just €54.0 million (US$63 million) and the C&I sector €62.1 million (US$72.3 million).

In the first half of 2024, sales in those two sectors reached €109.9 million (US$128.1 million) and €113.6 million (US$132.5 million) respectively. This was down further from H1 2023, when residential sales reached €327.3 million (US$381.6 million) and C&I €194.2 million (US$226.4 million).

“The market for residential and commercial systems remained weak in the first half of 2025. Alongside declining growth rates in Germany, competition and price pressures from Asian suppliers has once again risen,” said Jürgen Reinert, CEO of SMA. “Furthermore, some distributors have persistently high inventory levels, which are only being reduced very slowly.”

This is a familiar story for Western inverter manufacturers over the last year. The major players – SMA Solar, Solaredge, Enphase Energy and Fronius – have all seen losses, job cuts and declining fortunes due to slowed demand in the residential sector and increased competition from Chinese competitors.

We analysed the market situation for Western inverter producers in an edition of PV Tech Power earlier this year, which can be read here (subscription required).

SMA blamed lower sales and the “lower fixed cost degression” in the residential business as a main reason for the decline in its H1 2025 EBITDA margin, which is drastically down from 10.6% this time last year to 1.3% in the first half of 2025. Total EBITDA amounted to €55.1 million (US$64.2 million).

By contrast, the large-scale sector saw an uptick in Jan-June 2025. SMA recorded large-scale sector sales of €568.8 million (US$662 million), up from €535.8 million (US$624 million) in the same period of 2024. The company expected this uptick, and Reinert said the “outlook for this market segment remains good.”

However, the changes to trade, customs and tax policy in the US are “challenging” for SMA, the company said.

“The challenging market environment in [residential sector] and the increased uncertainty due to tariffs, trade barriers, and the [One, Big, Beautiful Bill] grew significantly once again in the second quarter,” SMA CFO Kaveh Rouhi said.

The bill – which introduces early end points for solar deployment tax credits and strict compliance rules around the start of project construction and exposure to certain foreign “entities” and products – “could have a negative impact on the prospects for the development of the photovoltaic market in the USA in the mid- to long term,” the SMA managing board said.

You can read more about the state of play in the US solar market here (subscription required).

SMA has forecast its yearly sales downwards to between €1,500 million (US$1748.9 million) and €1,550 million (US$1807.2 million), and yearly EBITDA of around €80 million (US$93.3 million).

It concluded: “ In addition to the deterioration in the macroeconomic environment and the declining growth rates in the residential and commercial sectors, the reasons for the downward revision to the lower third of the forecast range are the increased uncertainties caused by volatile customs policies and the potential direct and indirect effects on SMA’s business.”

Read Next

December 23, 2025
EBRD and KfW will provide €87 million (US$102.2 million) in debt financing for a 134MWdc solar project in North Macedonia.
Premium
December 19, 2025
PV Talk: Luminous Energy's Guy Lavarack says that interface risk, grid risk and talent risk are all key risk factors in Europe.
December 18, 2025
Pivot Energy has completed three financing agreements, totalling US$225 million, while CleanCapital has raised US$185 million.
December 16, 2025
The global solar inverter industry will contract over the next two years as major markets in China, Europe and the US confront new volatility, according to energy market analyst Wood Mackenzie.  
December 16, 2025
The EU’s Economic Security Doctrine has identified solar inverters as a high-risk dependency, a move which the European Solar Manufacturing Council (ESMC) has lauded.
December 15, 2025
Spanish renewables developer Acciona Energia has sold a 49% minority stake in a 1.3GW US solar PV project portfolio.

Upcoming Events

Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Dallas, Texas
Solar Media Events
April 15, 2026
Milan, Italy
Solar Media Events
June 16, 2026
Napa, USA
Solar Media Events
November 24, 2026
Warsaw, Poland