Boom in prosumers could cause ‘death spiral’ in energy markets, but it doesn’t have to

Facebook
Twitter
LinkedIn
Reddit
Email
Residential rooftop markets across the world have been in growth mode and are set to continue. Image: UNEF/Twitter.

An increase in strategic, self-generating renewable energy ‘prosumers’ in the energy market has the potential to lead to ‘death spirals’ for utilities, according to research from the Tokyo University of Science.

Using mathematical modelling of markets, the research found that strategic prosumers – those consumers with rooftop solar, for example, who tailor their energy consumption based on the market conditions –  can increase the transmission charge that generators and consumers have to pay to grid utilities and increase the risk of a ‘death spiral’ in the market.

This article requires Premium SubscriptionBasic (FREE) Subscription

Unlock unlimited access for 12 whole months of distinctive global analysis

Photovoltaics International is now included.

  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Unlimited digital access to the PV Tech Power journal catalogue
  • Unlimited digital access to the Photovoltaics International journal catalogue
  • Access to more than 1,000 technical papers
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

A death spiral is the term to describe an increase in self-generation and off-grid assets that in turn cause energy providers to raise their prices, pushing more consumers to become prosumers, which drives the price up further, and so on.

The paper in which the research appears – “Death spiral, transmission charges, and prosumers in the electricity market” – says that the enhanced resilience that distributed prosumer generation can provide to the power sector can also shift the cost of bulk energy use to ‘traditional’ consumers who rely on what the grid provides.

The lead researcher, Professor Ryuta Takashima of the Department of Industrial and Systems Engineering at Tokyo University of Science, said: “In light of the growing concern over death spirals in energy market, these findings add to the ongoing discussion about transmission costs in the presence of prosumers and shed light on death spirals. Moreover, since it is expected that such a phenomenon might occur in Japan in the future, the current research can be applied to the Japanese electricity market to offer suggestions for its aversion.”

However, the researchers found that the sheer number of prosumers does not inherently increase the transmission charges for traditional consumers. They called this a ‘common belief’ that their research found to be untrue.

Prosumers who produce a “small” amount of electricity (eg. 500MWh) effectively act as normal consumers and the bulk market could actually benefit from prosumers’ renewables generation with low marginal cost.

“Large” prosumers, who generate significant amounts of their own energy (eg. 2,000MWh) will have an effect on transmission prices, the research found.

In terms of solutions, the findings propose the potential of a per-MWh tax on prosumers’ use of electricity from the bulk market, offsetting their impact on general prices.

In Europe, Australia and America the residential and rooftop solar PV markets have been expanding considerably as consumers seek more independence and shelter from unstable energy prices and governments incentivise renewables adoption.

PV software provider Aurora Solar released a report in March that claimed 77% of US homeowners either have PV installed or would consider doing so and that over 90% of residential solar installers reported increased interest last year. The German Solar Industry Association identified a similar trend for its market last year.

In the same month, Australia’s Clean Energy Council published data showing that rooftop PV generation exceeded all other renewables generation sources in Australia last summer.

17 June 2025
Napa, USA
PV Tech has been running PV ModuleTech Conferences since 2017. PV ModuleTech USA, on 17-18 June 2025, will be our fourth PV ModulelTech conference dedicated to the U.S. utility scale solar sector. The event will gather the key stakeholders from solar developers, solar asset owners and investors, PV manufacturing, policy-making and and all interested downstream channels and third-party entities. The goal is simple: to map out the PV module supply channels to the U.S. out to 2026 and beyond.
7 October 2025
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 7-8 October 2025 is our third PV CellTech conference dedicated to the U.S. manufacturing sector. The events in 2023 and 2024 were a sell out success and 2025 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.
21 October 2025
New York, USA
Returning for its 12th edition, Solar and Storage Finance USA Summit remains the annual event where decision-makers at the forefront of solar and storage projects across the United States and capital converge. Featuring the most active solar and storage transactors, join us for a packed two-days of deal-making, learning and networking.
10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

April 25, 2025
Vietnamese solar manufacturer Boviet Solar has opened its first US module assembly plant, in North Carolina, with an annual nameplate capacity of 2GW.
April 24, 2025
Lee Zhang of Sungrow reveals how the company's new inverter meets the needs of the rapidly evolving solar and storage industries.
April 24, 2025
The US state of New Jersey has launched its third solicitation of the CSI Program, seeking 300MW of solar PV and 160MWh of energy storage.
April 24, 2025
US material recovery firm OnePlanet has closed two financing deals to aid the development of a solar module recycling facility in Florida.
April 23, 2025
Germany’s latest public auction for ground-mounted solar PV capacity ended “significantly oversubscribed”, according to the German electricity regulator, the Bundesnetzagentur.
Premium
April 23, 2025
Analysis: Carrie Xiao explores the factors behind the recent cancellation of China’s PV module mega-tender and their wider implications for equipment procurement.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
April 29, 2025
Dallas, Texas
Media Partners, Solar Media Events
May 7, 2025
Munich, Germany
Solar Media Events
May 21, 2025
London, UK
Solar Media Events
June 17, 2025
Napa, USA
Solar Media Events
July 1, 2025
London, UK