Panasonic has launched the ‘HIT-N245’ and ‘HIT-N240’ PV modules into the European market as part of its drive to re-establish both a key position amongst leading manufacturers and regain share in the European market.
The company is targeting the residential rooftop markets across Europe with upgraded modules that have conversion efficiencies of 19.4% as well as a very low temperature coefficient of only -0.29%/°C.
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Japanese module manufacturers have been impacted heavily, especially in the highly cost-competitive European market since ASPs rapidly declined due to industry overcapacity since 2011.
Increasing market share gains by tier one Chinese producers and lower pricing has since forced both Panasonic and Sharp to close module assembly plants in Europe and virtually exit the European market.
However, buoyed by the significant growth in demand from their domestic market since highly favourable feed-in tariffs were established in Japan in early 2012, Japanese module manufacturers are in resurgence.
Panasonic noted in the launch and availability of the new modules destined for the European market that the modules were being supplied from its state-of-the-art integrated module plant in Malaysia.