Q CELLS has expanded its direct marketing of solar power to business customers in Germany, with PV plants of 100kWp, upwards. Showcased at Intersolar Europe 2019, Q CELLS is offering turn-key solutions for small and medium-sized businesses in Germany. Plans are expected to follow to provide direct marketing turn-key solutions in other countries.
Unlock unlimited access for 12 whole months of distinctive global analysis
Photovoltaics International is now included.
- Regular insight and analysis of the industry’s biggest developments
- In-depth interviews with the industry’s leading figures
- Unlimited digital access to the PV Tech Power journal catalogue
- Unlimited digital access to the Photovoltaics International journal catalogue
- Access to more than 1,000 technical papers
- Discounts on Solar Media’s portfolio of events, in-person and virtual
Or continue reading this article for free
Small and medium-sized businesses in Germany have long since recognized the potential of solar power. In 2018, solar systems in the 100 to 750 kWp range claimed a 47% market share (BSW) – the biggest segment in the German solar market. With over 560MWp, most of the sales went to PV systems between 600 and 750 kWp. Companies are powerful drivers behind the growth of solar energy in Germany and thus behind the energy turnaround in the country. Considering the extremely low electricity production costs of solar power, however, this market segment still holds a great deal of untapped potential. The goal is therefore to make solar power more accessible to small and medium-sized businesses and eliminate current obstacles. One such obstacle clearly is the regulation stating that surplus power generated by PV systems between 100 and 750 kWp must be marketed directly within the EEG (Renewable Energy Act), i.e. sold to a power company, to a direct client or on the electricity exchange. Compliance can be costly and complicated. In addition to the installer, the company operating the solar system has to find an additional contractor to engage in directly marketing towards the electricity exchange market. This obstacle affects small- to medium-sized businesses in particular, keeping many of them out of the solar power game, despite the competitive advantages offered by low-cost, sustainable electricity.
Q CELLS direct marketing service for businesses with PV systems (100 to 750 kWp) can sell any electricity surplus to Q CELLS and take advantage of the associated market premium paid by the state to commercial operators of PV systems. The necessary hardware for direct marketing is available from Q CELLS or can be selected from a different supplier. Q CELLS then sells the power on the electricity exchange and hands the revenue, minus a service fee, back to the operator of the PV system. The monthly fees for systems between 100 and 750 kWp are fixed rates in the range of 60 to 110 euros, depending on the size of the system, thus providing planning reliability to the customer. All it takes is a contract with Q CELLS, and that can be done in a snap. Q CELLS' direct marketing service is available to any commercial client installing a new PV system, as well as operators of existing systems.
Commercial and industrial PV systems with direct marketing of surplus electricity.
Q CELLS has long been combining its proven high performance solar modules, based on its proprietary Q.ANTUM technology, with its very own Q.FLAT-G5 flat roof system – both developed in Germany. These individually optimised solar systems allow for reduced energy costs per kWh (LCOE) attributed to a high power yield, as well as long module and mounting system service lives. By adding the option of directly marketing any power that is generated and not used, Q CELLS now offers companies all the components and services they need, making solar power more accessible to the German business community.
July 2019, onwards for small and medium-sized businesses in Germany.