Q CELLS rebrands itself Qcells as it signifies shift to new business model

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email
Qcells’ new logo intends to illustrate its shift towards becoming a more complete clean energy solutions provider. Image: Qcells

Q CELLS has rebranded itself as Qcells and has adopted a new logo and brand platform as its strives to move from being a PV module maker to a clean energy solutions provider.  

Announced this week (5 April), Qcells plans to apply the new brand identity to all its facilities, products, packaging, website, social media and sports marketing campaigns within the first half of this year.

Qcells said the brand (pictured above) supported its efforts to “expand its business portfolio throughout solar cells and modules and energy storage system, as well as solar power plants and energy distribution.”

The rebrand comes shortly after Qcells owner, Korean chemicals company Hanwha Solutions, announced an “ambitious plan” to revitalise US solar manufacturing by increasing its stake in polysilicon producer REC Silicon and restarting production at Moses Lake polysilicon factory in Washington.

Speaking at the time, Hanwha Solutions said the acquisition was “prelude to Hanwha’s larger ambition of rebuilding the full US solar supply chain”.

“Having secured a stable supply of key raw materials for photovoltaic panel production, the company intends to follow up with subsequent investments in virtually every sub-sector of the domestic solar manufacturing industry, ranging from key raw materials like polysilicon to fully assembled solar modules,” Hanwha said.

Qcells said the rebrand has been driven by the desire to signal its shift from simply a module maker to a “complete clean energy solutions provider”.  

“As Qcells has become a global leader in the industry over decades of growth, it is time to reform the brand so that it embraces the company’s expanding vision and scope of business,” said Qcells CEO Justin Lee.

In February, Qcells began selling its new Q.Peak DUO-G10 panel in Europe, which the company said is its “most powerful solar module ever”.

14 June 2022
Join us in Napa to unlock the key to reliable PV module supply to the U.S. market in 2022 & 2023. We'll also be gathering the main players in the US solar market for some wine tasting!

Read Next

PV Tech Premium
May 19, 2022
PV Tech speaks to Qcells CEO Justin Lee about the manufacturer's recent solar manufacturing capacity expansion, its use of TOPCon as a 'stepping stone' to future cell technologies and its new clean energy strategy.
May 16, 2022
The world added record amounts of renewable energy last year with 295GW of capacity deployed, up 6% year-on-year, despite supply chain constraints, project delays and high commodity prices, according to the International Energy Agency (IEA), which also expects nearly 320GW to be deployed this year.  
May 13, 2022
Retail giant IKEA has partnered with US residential solar installer SunPower to offer home PV solutions in the US.
May 12, 2022
Hanwha Solutions has unveiled plans to invest US$320 million in cell and module manufacturing capacity expansions in the US and South Korea.
May 11, 2022
Canadian module manufacturer Heliene has seen unprecedented demand for its modules following the US Department of Commerce’s (DOC) decision to investigate alleged anti-dumping and circumvention (AD/CVD) by solar manufacturers in Thailand, Vietnam, Malaysia and Cambodia, which continues to spread chaos across the US solar sector.
May 11, 2022
solar tracker manufacturer FTC Solar has withdrawn its guidance for the year and warned of material uncertainties caused by the US AD/CVD investigation.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
June 14, 2022
Napa, USA
Solar Media Events
October 4, 2022
New York, USA