US solar feeling ‘invincible’ after navigating treacherous year

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US solar is feeling invincible, and well it might. Source: Flickr/JD Hancock.

There’s nearly always a positive vibe at a trade show. A combination of the organisers’ best efforts and the virtuous circle of talking to like-minded people all day, which is great for your brain chemistry, leaves you feeling lighter than you may on an average day in the trenches. It doesn’t necessarily mean what’s happening beyond the showfloor warrants the smiles and backslapping taking place on it.

With that caveat at the forefront of my own mind, I have to say that Solar Power International 2018 felt extremely positive. I’m a dour, sceptical Scotsman. Provoking enthusiastic positivity for anything can be a slog.

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Context could be king in this instance. The industry has dealt with steel tariffs, the Section 201 trade barriers, the drop in demand for tax credits and, just before the show began, 25% tariffs on Chinese inverters. Having ridden out all that and having conversations about new solar States opening up to deployment, module prices falling and trackers carrying on their march to higher latitudes, is fairly remarkable. New projects, new technologies and new opportunities.

“In general, there's a really positive feeling of invincibility to the market,” says Steve Daniel, VP of sales and marketing at mounting and tracker manufacturer Solar FlexRack. “Back in March, I didn't think we were going to feel this way in September. It’s been very difficult with the tariffs, we've just had to work through them but we haven't seen much drop off because of module or steel tariffs.”

That’s not to say that there hasn’t been some pain but as Daniel describes it, this is being shared.

“Everyone has lowered their margins a little bit and their expectations, but the projects are still moving. There's been a few delays, but there are always delays in solar projects. Anything can happen and I've seen everything. It doesn't feel that different. It’s just another set of issues to work through,” he adds.

What's next in the US calendar? Solar & Storage Finance USA returns to New York for its 5th time later this month and will be looking at raising capital for solar, storage and collocated solar and storage projects in the USA. The conference aims to help delegates understand how debt providers are evolving propositions for storage and how they can access projects for standalone and co-located projects. Meet debt providers, funders, utilities, corporate off takers and blue chip energy firms with capital to invest.

There is lots of talk about some of the lumpiest boom and bust markets (think Europe) heading towards a period of growth that is more sustainable. The testing year that the US has just ridden out is another example.

“I think there is a resiliency in the industry that people have built up. I've been doing this for eleven years now and every year there is something new and we just figure out a way to keep going,” says Daniel adding that the end demand for solar is contributing factor now the “economics are fantastic” and “undeniable”.

Joe Song, VP of project operations at the developer and investor Sol Systems is reluctant to make a prediction for the coming year. He sees one outside factor contributing to some of the positivity.

“The only that has ever been true is that whatever we expect to happen, will definitely not happen! We went into 2017 thinking all these projects were going to progress and then 201 came around and it paralysed the industry. Everyone went into this year thinking no projects were going to happen. Come May the China market pivoted and it opened up a whole lot of opportunities.”

In addition to the scope for using high-efficiency modules, off the back of those price reductions sparked by China’s policy shift, trackers, emerging US markets and an increasingly hard line on soft costs offer plenty of reason to cheer. Even for a dour Scotsman.

8 October 2024
San Francisco Bay Area, USA
PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 8-9 October 2024 is our second PV CellTech conference dedicated to the U.S. manufacturing sector. The event in 2023 was a sell out success and 2024 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.
22 October 2024
New York, USA
Returning for its 11th edition, Solar and Storage Finance USA Summit remains the annual event where decision-makers at the forefront of solar and storage projects across the United States and capital converge. Featuring the most active solar and storage transactors, join us for a packed two-days of deal-making, learning and networking.
26 November 2024
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Understanding PV module supply to the European market in 2025. PV ModuleTech Europe 2024 is a two-day conference that tackles these challenges directly, with an agenda that addresses all aspects of module supplier selection; product availability, technology offerings, traceability of supply-chain, factory auditing, module testing and reliability, and company bankability.
17 June 2025
Napa, USA
PV Tech has been running PV ModuleTech Conferences since 2017. PV ModuleTech USA, on 17-18 June 2025, will be our fourth PV ModulelTech conference dedicated to the U.S. utility scale solar sector. The event will gather the key stakeholders from solar developers, solar asset owners and investors, PV manufacturing, policy-making and and all interested downstream channels and third-party entities. The goal is simple: to map out the PV module supply channels to the U.S. out to 2026 and beyond.

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