LONGi announces ‘strategic shift’ in Australia with new partnership

Facebook
Twitter
LinkedIn
Reddit
Email
Mark Miao (left), chairman of Raystech and Daniel Lin (right), managing director of LONGi Solar Australia finalise the strategic agreement. Image: LONGi.

Chinese solar manufacturing giant LONGi has announced a “strategic shift” in the Australian solar PV market through a new partnership with PV distributor Raystech Group.

Signed in LONGI’s headquarters in Xi’an, central China, the deal will see Raystech become the sole distributor of LONGI’s solar modules in Australia. This represents what has been described as a “transformative shift” in LONGI’s distribution strategy in the residential and small C&I sectors.

This article requires Premium SubscriptionBasic (FREE) Subscription

Unlock unlimited access for 12 whole months of distinctive global analysis

Photovoltaics International is now included.

  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Unlimited digital access to the PV Tech Power journal catalogue
  • Unlimited digital access to the Photovoltaics International journal catalogue
  • Access to more than 1,000 technical papers
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

The partnership will officially begin in 2025, and Raystech will exclusively feature LONGi products in its solar module portfolio.

Raystech, formed in 2017 and active in the Australian and New Zealand markets, has an extensive distribution and warehousing network across the two countries, with offices and warehouses in each of Australia’s states alongside a sole warehouse in Auckland, New Zealand.

In October 2024, the organisation signed a similar deal with inverter manufacturer Sungrow that would see the distributor deliver 800MW of Sungrow PV inverters, 150MWh of residential battery energy storage systems (BESS) and 350MWh of C&I BESS across Australia and New Zealand.

According to LONGI chairman Zhong Baoshen, the partnership with Raystech will help the company deliver a “consistent quality and service to the Australian market”.

“Together, we will set new benchmarks for innovation, reliability, and customer satisfaction,” Baoshen said.

LONGi posts Q3 2024 losses as it braces for difficult market conditions

As reported by PV Tech in November, LONGi posted RMB1.26 billion (US$174.8 million) in losses in its Q3 2024 financial results, with the manufacturer bracing for difficult market conditions in 2025.

The biggest solar manufacturers have all posted negative financial results in the last year as average selling prices (ASP) across the supply chain have plummeted to near or below-cost levels. This has gone hand in hand with ongoing oversupply in China, which can reportedly produce over two times the global demand for solar PV products.

In March 2024, LONGi’s chairman Zhong Baoshen publicly urged the Chinese government to act to combat low PV module prices, which he said had become “unsunstainable”. Later that month, the company was reported to be laying off around 30% of its workforce.

Despite this situation, major players like LONGi, JinkoSolar and Canadian Solar have all increased their shipment volumes so far this year.

Earlier this year, PV Tech head of research Finlay Colville updated his predictions of a solar market downturn – where capital expenditure drops off and companies face finances in the red. Colville predicts that this market situation will extend into 2026.

10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

July 30, 2025
Donald Trump has announced a 25% tariff on all imports entering the US from India from the 1st August 2025.
July 30, 2025
The Government of Kyrgyzstan has signed two investment deals with Vietnamese firms Rox Energy Global and RECA LLC for the development of a 1.9GW solar project.
July 29, 2025
US renewables developer Savion, a subsidiary of global oil giant Shell, has formed a new company to take ownership of its solar projects after development.
July 29, 2025
US-based solar manufacturer T1 Energy has expressed support for the US government’s tariff investigations into global polysilicon imports and solar products from Laos, Indonesia and India.
July 29, 2025
China's PV industry faced significant challenges, with production across the manufacturing chain growing at a slow pace, according to CPIA.
July 28, 2025
Spanish energy firm Zelestra and Portuguese utility EDP have signed what they call the “first” solar-plus-storage power purchase agreement (PPA) in the Spanish renewables market.

Subscribe to Newsletter

Upcoming Events

Media Partners, Solar Media Events
September 2, 2025
Mexico City, Mexico
Solar Media Events
September 16, 2025
Athens, Greece
Solar Media Events
September 30, 2025
Seattle, USA
Solar Media Events
October 1, 2025
London, UK
Solar Media Events
October 2, 2025
London,UK