AU Optronics (AUO) has appointed Paul Peng as its new president. Peng will start his new role on January 1, 2012 and is replacing Dr. L. J. Chen, who will now serve as AUO’s president of solar business operation. AUO hopes that its management reshuffle will improve the competitiveness of its products and technologies and in turn profitability.
Peng arrived at AUO in 1998 as vice president of supply chain management. Three years later he was appointed general manager of the company’s first overseas manufacturing facility in Suzhou, China, before moving back to Taiwan in 2005 and eventually being promoted to president of display business operation, helping AUO to become an integrated total solutions provider.
Earlier this year, Peng, who holds an MBA from Heriot-Watt University, was elected the First Chairman of the Taiwan Display Union Association, where he promoted interactions between the display industry chains across the Taiwan Strait.