Solar module buyers’ confidence grows in Europe

June 6, 2024
Facebook
Twitter
LinkedIn
Reddit
Email
Move On Energy has powered Europe's largest solar PV plant.
In its pv.index report for last month, sun.store found that the majority of solar module buyers planned to increase their volume of purchases. Image: Move On Energy via LinkedIn.

Solar module demand increased in Europe in May, according to data from solar wholesaler sun.store, as buyers’ confidence rose and the price of bifacial modules fell.

In its pv.index report for last month, sun.store found that the majority of solar module buyers planned to increase their volume of purchases, which it said “suggests strong confidence in the market.”

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The company uses its PV Purchasing Managers’ Index (PMI) points to track demand based on over 700 solar PV buyers. Numbers above 50 represent projected growth, 50 show steady growth, and below 50 show a projected decline. May 2024 saw a rating of 72, an increase from 71 and 68 in March and April, respectively.

Of the respondents, 57% said they intended to increase their module purchasing volumes in the coming month, while 30% planned to stay steady and 13% intended to purchase less.

sun.store’s PV PMI results. Image: sun.store

In its analysis, sun.store said that the increased confidence reflects “a slight recovery in industrial demand as energy prices stabilise and market competition intensifies. Lower energy costs and inflation-induced financial constraints have continued to impact residential solar adoption.” It added that the increase coincides with the usual “high season” for solar in the summer months.

April’s pv.index report showed a dip in confidence and demand, largely driven by stabilising energy prices and inflation. High energy prices during the crisis of 2022-23 was a main driver behind a significant increase in European residential solar adoption, which increased module demand.

“Overall, May’s PV PMI reading would be considered robust in any industry, reflecting strong confidence among buyers. The slight increase in the index from April’s 68 to 72 suggests that the market expects a steady demand through the summer months,” the report said.

Bifacial price drops

The pv.index report also tracks module prices in Europe. May saw a “significant decline” in the prices of bifacial modules, down to €0.128/Wp (US$0.14/Wp) from €0.135/Wp in April.

Both monofacial and full-black modules very slightly increased in price.

Agata Krawiec-Rokita, CEO & co-founder of sun.store said: “We are currently experiencing a stabilisation in transactional prices for modules, but the listed offer prices show a slight downward trend. There is still a significant stock of inventory in Europe and silicon prices falling, which suggests that many are holding off in anticipation of further price drops. This situation is somewhat maintained by the high demand of the peak season. We are all eager to see what the upcoming months will bring to our market.”

The report also showed that, for the first time since it began in December 2023, JinkoSolar was not the preferred module supplier. Fellow Chinese solar manufacturing giant JA Solar took the top spot in May.

Read Next

Premium
October 21, 2025
PV Tech Premium spoke with academic and industry experts about the rising tide of cybersecurity concerns in Europe's solar energy sector.
October 21, 2025
Cypress Creek Renewables has achieved financial close on its 75MW Sundance solar-plus-storage project in Elbert County, Colorado.
October 21, 2025
Australia's solar-plus-storage sector gained momentum with 725MW of solar PV approvals advancing across New South Wales and Queensland.
October 21, 2025
Luminous Robotics has successfully completed its first international deployment of AI-powered solar installation robots at Engie’s 250MW Goorambat East Solar Farm in Victoria, Australia.
October 21, 2025
An independent panel has granted resource consents for the 179MW Glorit Solar Farm in Auckland, New Zealand.
October 20, 2025
New federal policies in the US will 'cloud' the country’s renewable energy sector, according to a webinar hosted by Wood Mackenzie.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 10, 2026
Frankfurt, Germany