Growing 43% year over year in 2016, the US solar industry is taking off at a pace no one could have foreseen. Naysayers may cite the industry’s slow start, hampered by high upfront costs and initial niche appeal as reasons why solar still will not experience a consumer boom. But panellists at the opening session of the 13th annual Solar Power International convention made it clear just how solar energy could exceed expectations and is poised for not only growth, but mainstream acceptance.