BrightView Systems has announced the addition of Hai Benron to its management team, to support global marketing and sales efforts within the thin-film market. Benron will be positioned as the company’s director of global business.
Before joining BrightView Systems, Benron was the vice president of business marketing and strategic accounts at SEZ Asia Pacific and general manager at SEZ China. He is also named on an image-processing patent and is a graduate of Stanford University and Yale University (MBA).
Ariel Ben-Porath, BrightViews’s current VP of marketing, has been named VP of marketing and business development to focus on strategy, customer needs, and business opportunities in the expanding thin-film PV markets.
“BrightView’s in-line metrology solutions, based on the breakthrough InSight M platform, are gaining recognition as the ‘must have’ process control and optimization solution for leading thin-film PV producers seeking to improve their panel efficiency, long-term reliability and production output,” said Benny Shoham, CEO, BrightView Systems. “As part of the company’s commercial expansion, we are strengthening our marketing efforts with Mr. Ben- Porath and welcoming Mr. Benron, who will drive our penetration into the fast-growing solar regions in Asia Pacific and expand our sales and field operations worldwide.”