European PV sliding towards cannibalisation as roll-out doubles

Facebook
Twitter
LinkedIn
Reddit
Email
The post-FiT transition will bring uncertainty despite the prospects for meteoric growth, Wood Mackenzie said (Credit: Wood Mackenzie)

The same cost declines facilitating the meteoric growth of European PV could dent profitability as developers grapple with a subsidy-free reality, according to Wood Mackenzie.

The firm released stats today showing the pace of PV installations will double across Europe (Turkey included) over the next three years, eventually reaching 20GW per year.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The analysis found that soaring additions could see installed PV capacity hit the 250GW threshold Europe-wide by 2024, up from less than 150GW today.

The momentum will find Europe at a time of transition from feed-in tariff (FiT) schemes to auctions, with Wood Mackenzie recording 24GW awarded through tenders last year alone.

Tom Heggarty, senior analyst at the firm, was quoted in a statement discussing the same challenge – the impacts of a subsidy-free reality – that dominated talks at this year’s Intersolar and Solar Media events.

Investors, Heggarty said, are increasingly exposed to wholesale power prices as they turn to corporate PPAs and merchant plays. Cannibalisation, he added, will become a “growing issue”.

“In developed European power markets, we already see that power prices can fall below €30/MWh and rapidly towards zero as renewable energy penetration rises about 50%,” Heggarty remarked.

“Most low-priced hours are overnight but midday price erosion is a near certainty as solar’s market share grows,” the senior analyst pointed out.

Wood Mackenzie expects Germany to remain the uncontested leader of European PV, installing 20GW between 2019 and 2024 to hit a cumulative 65GW-plus by the latter year.

At 19GW added over the next five years, Spain will be the second fastest installer and almost catch up with Italy and France in cumulative terms, with all three countries sitting in the 25-31GW region.

The cannibalisation warnings emerge as solar hits price milestones at auctions in Germany (€54.7/MWh), France (€62.7/MWh) and other major markets.

Germany and the Netherlands are among those slower in embracing subsidy-free PV, with Berlin currently legally forced to freeze government support when its industry reaches 52GW.

3 November 2026
Málaga, Spain
Understanding PV module supply to the European market in 2027. PV ModuleTech Europe 2026 is a two-day conference that tackles these challenges directly, with an agenda that addresses all aspects of module supplier selection; product availability, technology offerings, traceability of supply-chain, factory auditing, module testing and reliability, and company bankability.

Read Next

Premium
July 13, 2026
David Moser of Becquerel Institute Italia talks about the complex challenges that AI brings to the PV value chain.
July 13, 2026
The Turkish government has launched a new tender seeking 900MW of new solar PV capacity and 1.5GW of new wind capacity.
July 13, 2026
TotalEnergies has divested all 170MW of its distributed solar capacity in Europe, as it plans to “refocus” on utility-scale projects.
July 13, 2026
The EU’s decision to ban funding for solar PV and energy storage projects lacks clarity, according to SolarPower Europe.
July 10, 2026
Metlen has acquired a 40% stake in a SPV owned by Tsakos Group to develop a 251.9MW solar-plus-storage project in central Greece.
Premium
July 10, 2026
Speaking to PV Tech Premium, Renewabl CEO JP Cerda discusses how hourly matching is reshaping Europe’s corporate solar PPA market.

Upcoming Events

Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
April 20, 2027
Istanbul, Türkiye