“A victim of your own success”: how price cannibalisation could create opportunities for European power

Facebook
Twitter
LinkedIn
Reddit
Email
“It forces us, as an industry, to think about what we want to be,” said Jan-Phillip Kock. Image: PV Tech

Making new investments into grid infrastructure could be a method of reducing the impact of price cannibalisation on the European energy grid, according to speakers at Solar Media’s Solar Finance & Investment Europe event this afternoon.

Speakers at the panel, ‘How Will European Solar Respond to Power Price Cannibalisation?’, discussed how companies and investors can minimise the impacts of price cannibalisation, the phenomenon where an abundance of available renewable power supply exceeds demand, causing power prices to collapse, and undermining their own success. This is particularly threatening in the solar sector, where solar farms in an area all, by definition, produce more electricity at the same time, pushing this abundance higher.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

The Institute for Energy Research (IER) has published figures on the capture rate of European markets, a measure, as a percentage, of how much money a producer can make from selling electricity. The IER estimates that Germany, Europe’s top solar producer, recorded a capture rate of 94% in 2023, but warns that this could fall to 80% by 2026 and less than 50% by 2029.

“The solar capacity grows much faster than the system’s ability to take it in,” said Riku Merikoski, a senior power analyst at Axpo, and one of the panellists, who pointed to a lack of effective grid infrastructure as a key contributor to this phenomenon.

“I think this will get much worse, and I think some of us will get wiped out because of cannibalisation,” Merikoski added, suggesting that a lack of financial viability for the power generated by renewable projects could pose an existential threat to the solar sector. “I’m quite certain about that, and it’s a maturing of the industry.”

This latter point was echoed by several other panellists, who suggested that such a challenge is to be expected in a sector where the capacity for renewable power generation has increased much faster than the legacy grid and storage infrastructure needed to manage this power.

“It’s definitely something [where, in] long term, you’re a victim of your own success,” said Sulaiman Ilyas-Jarret of the UK Department for Energy Security and Net Zero, and another speaker. “In policy, we think about it in terms of the impact of our support schemes on price cannibalisation, and how we can improve the quality of our support schemes.”

“We’re trying to make the contracts for difference (CfD) more flexible and more dynamic, and not undermine the key benefit of the CfD, which is stability,” Ilyas-Jarret added, pointing to the success of government support schemes in the UK energy sector in particular, and how the government is aiming to continue this success, despite the risk of cannibalisation.

“It forces us, as an industry, to think about what we want to be,” said Jan-Phillip Kock, investment strategy manager for Encavis AG and another panellist, who suggested that the challenge of price cannibalisation has created an opportunity for the European power sector, which can now focus on issues of financial viability and balancing supply and demand, rather than simply expanding capacity for its own sake.

3 November 2026
Málaga, Spain
Understanding technology and supplier selection for Europe’s utility-scale PV market in 2027. PV ModuleTech Europe 2026 is a two-day conference that tackles these challenges directly, with an agenda that addresses all aspects of PV module, inverter and battery supplier selection; product availability, technology offerings, supply chain traceability, quality assurance, factory auditing, system reliability, and supplier bankability.

Read Next

July 28, 2026
Nadara has secured €1.2 billion (US$1.36 billion) to refinance a 1.5GW operational renewable energy portfolio, including 13 solar projects.
July 27, 2026
A significant shift in PV inverter manufacturing is set to unfold, writes Solar Media Market Research's Mollie McCorkindale.
July 27, 2026
French renewables company Voltalia increased its operational solar portfolio to 2,006MW by the end of the first half of 2026.
July 24, 2026
Croatia's HOPS approves transmission blueprint for Pantheon Atlas' planned 1GW Pantheon AI data centre in Topusko.
Sponsored
July 24, 2026
As sub-zero temperatures force many residential battery systems offline or drain energy through auxiliary heating, Dr. Qingfeng Yuan explains how the CATL-ATL joint venture's thermal engineering is eliminating winter downtime across Northern and Alpine Europe
July 23, 2026
Australia's Clean Energy Investor Group has urged the federal government to accelerate the implementation of the reformed Environment Protection and Biodiversity Conservation (EPBC) Act.

Upcoming Events

Solar Media Events
October 13, 2026
San Francisco Bay Area, USA
Solar Media Events
November 3, 2026
Málaga, Spain
Solar Media Events
November 24, 2026
Warsaw, Poland
Solar Media Events
April 20, 2027
Istanbul, Türkiye