ADT exiting residential US solar business after ‘underperformance’ and US$89 million write-down

January 25, 2024
Facebook
Twitter
LinkedIn
Reddit
Email
Operational difficulties and macroeconomic headwinds cause ADT to quit residential solar business. Image: ADT

US home security company ADT has decided to exit its residential solar business.

The company said in a statement that the decision to exit the residential solar business was made “after careful deliberation,” adding that the solar business had faced challenges, including operational difficulties and macroeconomic headwinds causing deterioration of conditions industrywide.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

After quitting the residential solar business, ADT will focus on its core security and smart home business. ADT said this decision will drive substantial operational and financial benefits to the company.

Meanwhile, the company also announced its financial updates for the first nine months of 2023, incurring adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) loss of US$89 million, mainly due to the residential solar business.

The company will announce its financial results for the fourth quarter and full year of 2023 on 28 February, offering more details and updates on its business.

In its Q3 financial result announcement, the company said it had recorded a loss from continuing operations of US$21 million, up US$148 million including US$88 million negative impact from solar segment goodwill impairment.

Jim DeVries, CEO and president of ADT, said that the company’s solar business had continued to perform below expectations and the company had undertaken restructuring measures “in an effort to drive more positive results”. ADT decided to streamline the solar business by focusing on the top performing markets and rationalising the overheads and infrastructure of the business accordingly.

The company also reduced its branches from 38 to 16 across the US, as the remaining branches represented about 70% of solar revenue in Q3 2023.

ADT Solar entered the US residential market in late 2021 with the acquisition of Sunpro Solar. The transaction is worth US$160 million in cash plus approximately 77.8 million shares of ADT common stock, meaning a total enterprise value of roughly US$825 million.

After the acquisition, PV Tech Premium talked to the company about its growth strategy as the current president of ADT Solar Jamie Haenggi, previously chief customer officer, said ADT Solar had planned to address increasing costs, network issues, brownouts and outages through the provision of residential solar via its acquisition of Sunpro. 

Read Next

November 13, 2025
US tracker manufacturer FTC Solar has entered into a purchase agreement to acquire the remaining 55% stake in steel manufacturer Alpha Steel.
November 12, 2025
US solar installer SunPower has continued its expansion in the residential market with the acquisition of Utah-based residential installer Ambia Solar.
November 11, 2025
Sunrun has posted revenue of US$724.6 million in the third quarter of this year, marking the third consecutive quarter of growth this year.
November 6, 2025
Inverter manufacturer SolarEdge sold close to 1.5GW of inverters in the third quarter of the year, driving revenue of US$340.2 million.
October 31, 2025
US thin-film module manufacturer First Solar has unveiled plans to build a new 3.7GW manufacturing plant in the US in 2026.
October 30, 2025
Scatec posted development and construction (D&C) revenues of NOK1,760 million (US$175.1 million) in the third quarter of this year.

Upcoming Events

Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Lisbon, Portugal
Solar Media Events
June 16, 2026
Napa, USA