Chinese solar leaders call for an end to toxic price competition

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“While Middle Eastern oil producers can create an OPEC, it is difficult for Chinese companies to form an alliance,” said Qian Jing, vice president of JinkoSolar. Image: JinkoSolar.

Chinese solar leaders have called for an end to the toxic competition on module prices that has sent prices tumbling, at last week’s 2024 Annual Conference of the Photovoltaic Industry.

At the event, attended by PV Tech Premium, industry leaders reflected on the challenges facing the Chinese solar industry, including unsustainably low prices, and a greater push for localised manufacturing, rather than international imports, in key markets such as North America and Europe.

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“The PV industry must pursue a path of high-quality development and not engage in vicious price competition,” said Wang Bohua, honorary chairman of the China Photovoltaic Industry Association (CPIA), who noted that, while Chinese PV exports grew year-on-year in the first ten months of the year, the fall in prices meant that the value of these exports has fallen year-on-year.

Throughout the year, the price of a number of key module components has fallen dramatically, such as silicon. In April, the price of all types of silicon, except for n-type, fell to below RMB50,000/ton (US$6,877.4/ton), after prices hit a peak of RMB72,100/ton (US$9,923/ton) in March.

These concerns echo predictions made by Solar Media head of research Finlay Colville, whose flagship report, the ‘PV ModuleTech Bankability Ratings Quarterly’, included a “tsunami” of Chinese companies facing insolvency, as years of overinvestment have combined with a sharp downturn in prices, making many operations financially unviable.

Earlier this year, Colville wrote that 2025 is likely to be a “humbling” year for leading Chinese module manufacturers, and predicted that this downturn in the manufacturing sector could continue into 2026, suggesting that significant change will be needed if the sector is to return to strength. While Bohua called for greater collaboration between leading Chinese manufacturers, and greater care to be put into their overseas shipments, company executives expressed skepticism about the viability of this approach at last week’s event.

“While Middle Eastern oil producers can create an OPEC, it is difficult for Chinese companies to form an alliance,” said Qian Jing, vice president of JinkoSolar. “I hope that our peers can overcome difficulties and reach a consensus, instead of waiting for ‘regulation from others,’ by which time it would be too late.”

Read PV Tech Premium’s full coverage of the event here.

11 March 2025
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.
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PV Tech has been running an annual PV CellTech Conference since 2016. PV CellTech USA, on 7-8 October 2025 is our third PV CellTech conference dedicated to the U.S. manufacturing sector. The events in 2023 and 2024 were a sell out success and 2025 will once again gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing in the U.S. out to 2030 and beyond.
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Understanding PV module supply to the European market in 2026. PV ModuleTech Europe 2025 is a two-day conference that tackles these challenges directly, with an agenda that addresses all aspects of module supplier selection; product availability, technology offerings, traceability of supply-chain, factory auditing, module testing and reliability, and company bankability.

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