Sponsored

‘This rebranding is a crucial step’: Hopewind on products and perception in global markets

By PV Tech
Facebook
Twitter
LinkedIn
Reddit
Email
hopewind
“Our previous Chinese and English brand image wasn’t easy for international customers to read or share,” explains Sara Wang. Image: PV Tech

During last week’s SNEC 2024 event, PV Tech spoke with Sara Wang, vice president of Hopewind, about the company’s range of products on show at the event and its latest rebranding efforts.

The company is active in the PV, storage and hydrogen production sectors. Its latest product, a 385kW utility-scale string inverter, was the only product made by a Chinese company to be shortlisted for an award at the upcoming Smarter E event in Germany.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Wang noted that this inverter is the world’s “most powerful” inverter, and has already been used at a 1GW project in China. The company also demonstrated a new 150kW string inverter, designed for use in the commercial and industrial (C&I) sector specifically, which Wang also described as the “most powerful” in this sector.

“Our previous Chinese and English brand image wasn’t easy for international customers to read or share, while our global image is now an absolute necessity,” said Wang. “This rebranding is a crucial step in our global strategy.”

Wang also spoke about the company’s growing international footprint, noting that while Hopewind had entered overseas markets later than other Chinese companies, it is now looking to expand its market share in Europe, Asia and South America. Wang added that there is particular potential for new sales of PV products in Asia and South America, in particular, as distributors are “motivated to restock” inventories, ahead of an expected growth in PV installations in these regions.

Hopewind currently invests one-tenth of its annual revenue into research and development (R&D), and Wang suggested that the company’s strong commitment to R&D and delivery of high-quality products have helped it quickly establish a presence in these markets.

10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

September 10, 2025
Japanese solar cell manufacturer Toyo Solar has sold 1.6GW of solar PV cells in the first half of 2025, driving revenue of around US$139 million.
September 9, 2025
The average price of solar modules sold in Europe fell marginally between July and August, while buyers’ confidence remained steady.
September 9, 2025
China has advanced in the integration of AI and new energy, covering areas such as power forecasting, electricity markets, and O&M.
September 4, 2025
Fraunhofer ISE has completed testing work of grid-forming inverters currently available in the energy industry.
September 4, 2025
The Czech national cybersecurity agency has warned that Chinese solar inverters represent a threat to the country’s data security.
September 3, 2025
Huasun claims it has set new record efficiencies for HJT-perovskite tandem solar cells at both laboratory and commercial scales.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
September 16, 2025
Athens, Greece
Solar Media Events
September 30, 2025
Seattle, USA
Solar Media Events
October 1, 2025
London, UK
Solar Media Events
October 2, 2025
London,UK
Solar Media Events
October 7, 2025
Manila, Philippines