BayWa r.e. buys US PV distributor, aims to ‘cross-sell’ solar and roofing products

December 2, 2021
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BayWa r.e. is aiming to collaborate with Beacon to offer solar and roofing products together. Image: BayWa r.e.

Renewables developer BayWa r.e. has acquired Beacon Solar, the solar distribution division of Beacon, and will look to “cross-sell” solar and roofing products in the near future as it continues to expand across the US.

Beacon is the largest publicly traded roofing distributor in the US and the acquisition of its solar department will see the number of warehouses owned by BayWa r.e. Solar Systems LLC increase from six to 16, reducing delivery times in many parts of the country, according to BayWa r.e.

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Moreover, in the coming months, Beacon and BayWa r.e. will look to collaborate by offering solar and roofing products to customers nationwide. BayWa r.e. Solar Systems’ team will also grow following the acquisition, enabling higher service levels in many geographies, the company said.

BayWa r.e. said the acquisition will act as a platform for continued growth. Its regional director of solar trade, Boaz Soifer, said the expansion and larger team presents the “opportunity to cross-sell solar and roofing equipment” and improves the company’s ability to “deliver clean energy and home improvement solutions to our customers”.

“BayWa r.e. is one of the most respected brands in the clean energy business. I am confident that they will take what we’ve started at Beacon Solar to the next level,” said Julian Francis, Beacon’s president and CEO.

BayWa r.e’s desire to team up with a home services provider comes amid a flurry of other activity on that front. Earlier this month, security giant ADT bought Sunpro Solar and will start offering solar products to its customer base, while days after Sunnova Energy and home security firm Brinks Home entered into an exclusive partnership that will allow them to cross-sell products to each other’s customers.

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