Larger companies or those ‘with the right technology’ will consolidate industry, says Martin Green

Facebook
Twitter
LinkedIn
Reddit
Email

With prices of solar components drastically dropping throughout this year, as covered in our PV Price Watch series, economic pressure continues to increase on companies to remain competitive and keep market share as more capacity is added too.

“It will be largely the large companies that survive, but also some of the new entrants that pick the right technologies or pick the winning technology,” said Professor Martin Green, during an interview held with several media outlets – including PV Tech – last month in Chengdu, China, during the 6th China International Photovoltaic Industry Conference (CIPVIC).

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Another topic that was brought to the attention of Green was how Chinese companies have a high flow of talent moving around, which Green sees as a positive factor for the solar industry.

“There’s a lot of exchange of personnel between manufacturers in China. That’s one reason the industry is so strong. The manufacturers are able to access people with talent and attract them to their company with suitable incentives, and so on. The industry is very healthy in terms of exchange of talented people between companies.”

Green adds that in order to fill possible shortages at lower levels, with many companies hiring engineers straight out of university, there would be a need to train recent graduates in the PV field before they enter the industry.

For an extended version of Green’s interview which covers China’s strength in the solar industry as well as the industry as a whole, you can read it in this Premium article.

Read Next

May 28, 2026
India added around 14.2GW of solar energy capacity in the first quarter of 2026, a roughly 95% increase from the previous quarter, according to Indian research firm JMK Research.
Sponsored
May 27, 2026
From next-generation modules to bifacial innovations, Tongwei's booth A2.350 promises to be a destination for anyone serious about solar.
May 27, 2026
New solar PV installations in China have reached 50.9GW between January and April 2026, according to data from the Chinese National Energy Administration (NEA).
May 19, 2026
Alex Barrows and Molly Morgan of CRU lay out their predictions for the biggest themes at this year's Intersolar Munich and SNEC conferences.
May 11, 2026
Chinese solar manufacturing major Trinasolar has received supply chain traceability certifications from the Solar Stewardship Initiative (SSI) for two of its manufacturing facilities in China.
Premium
May 11, 2026
Amid the PV industry's toughest downturn, JA Solar held its 2025 annual results briefing on May 6 2026, offering the market a key glimpse of when the sector may turn the corner.

Upcoming Events

Media Partners, Solar Media Events
June 2, 2026
Johannesburg, South Africa
Media Partners, Solar Media Events
June 3, 2026
National Exhibition and Convention Center (Shanghai)
Solar Media Events
June 16, 2026
Napa, USA
Media Partners, Solar Media Events
June 30, 2026
Sacramento, California
Media Partners, Solar Media Events
August 25, 2026
São Paulo, Brazil