Larger companies or those ‘with the right technology’ will consolidate industry, says Martin Green

Facebook
Twitter
LinkedIn
Reddit
Email

With prices of solar components drastically dropping throughout this year, as covered in our PV Price Watch series, economic pressure continues to increase on companies to remain competitive and keep market share as more capacity is added too.

“It will be largely the large companies that survive, but also some of the new entrants that pick the right technologies or pick the winning technology,” said Professor Martin Green, during an interview held with several media outlets – including PV Tech – last month in Chengdu, China, during the 6th China International Photovoltaic Industry Conference (CIPVIC).

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Another topic that was brought to the attention of Green was how Chinese companies have a high flow of talent moving around, which Green sees as a positive factor for the solar industry.

“There’s a lot of exchange of personnel between manufacturers in China. That’s one reason the industry is so strong. The manufacturers are able to access people with talent and attract them to their company with suitable incentives, and so on. The industry is very healthy in terms of exchange of talented people between companies.”

Green adds that in order to fill possible shortages at lower levels, with many companies hiring engineers straight out of university, there would be a need to train recent graduates in the PV field before they enter the industry.

For an extended version of Green’s interview which covers China’s strength in the solar industry as well as the industry as a whole, you can read it in this Premium article.

10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

October 3, 2025
Chinese government policies and supply-side production cuts will drive a significant increase in solar and storage component costs.
September 30, 2025
Chinese solar firm SoleFiori (Hongjun New Energy) has signed an agreement with the Saudi Arabian government to build a 6GW heterojunction technology (HJT) module production facility in the country.
September 26, 2025
Chinese president Xi Jinping has unveiled a new climate target for China at the United Nations Climate Change Summit, which aims to cut by 7-10% China's peak greenhouse gas emissions by 2035.
Sponsored
September 26, 2025
Over the past three years, Tongwei has made a remarkable leap in the solar sector, shipping over 100GW of modules at record-breaking speed.
September 23, 2025
JinkoSolar and LONGi Green Energy have agreed to terminate ongoing patent lawsuits, and enter into a 'cross-licensing agreement'/
September 22, 2025
The Dutch government has decided to discontinue the funding of SolarNL, a domestic solar manufacturing programme.

Subscribe to Newsletter

Upcoming Events

Solar Media Events
October 7, 2025
Manila, Philippines
Solar Media Events
October 7, 2025
San Francisco Bay Area, USA
Solar Media Events
October 21, 2025
New York, USA
Solar Media Events
November 25, 2025
Warsaw, Poland