Larger companies or those ‘with the right technology’ will consolidate industry, says Martin Green

December 11, 2023
Facebook
Twitter
LinkedIn
Reddit
Email

With prices of solar components drastically dropping throughout this year, as covered in our PV Price Watch series, economic pressure continues to increase on companies to remain competitive and keep market share as more capacity is added too.

“It will be largely the large companies that survive, but also some of the new entrants that pick the right technologies or pick the winning technology,” said Professor Martin Green, during an interview held with several media outlets – including PV Tech – last month in Chengdu, China, during the 6th China International Photovoltaic Industry Conference (CIPVIC).

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Another topic that was brought to the attention of Green was how Chinese companies have a high flow of talent moving around, which Green sees as a positive factor for the solar industry.

“There’s a lot of exchange of personnel between manufacturers in China. That’s one reason the industry is so strong. The manufacturers are able to access people with talent and attract them to their company with suitable incentives, and so on. The industry is very healthy in terms of exchange of talented people between companies.”

Green adds that in order to fill possible shortages at lower levels, with many companies hiring engineers straight out of university, there would be a need to train recent graduates in the PV field before they enter the industry.

For an extended version of Green’s interview which covers China’s strength in the solar industry as well as the industry as a whole, you can read it in this Premium article.

Read Next

December 19, 2025
Wang Bohua, honorary chairman of the China PV Industry Association (CPIA), said that the polysilicon production in China experienced its first year-on-year decline since 2013, while wafer production registered its first year-on-year decline since 2009.
Sponsored
December 18, 2025
If we imagine the development of PV industry in terms of scale and quality on a single curve, its trajectory has clearly been moving upward.
December 17, 2025
JA Solar is a lead partner in a joint venture that broke ground this week on a new 2GW solar PV cell, 2GW module and 1GWh energy storage manufacturing facility in Egypt.
December 16, 2025
The global solar inverter industry will contract over the next two years as major markets in China, Europe and the US confront new volatility, according to energy market analyst Wood Mackenzie.  
December 11, 2025
The Chinese polysilicon industry has emerged with a new "inventory platform" with a RMB30 billion capital aimed at increasing prices.
Sponsored
December 9, 2025
Tongwei used its Global Partner Summit to show how high-efficiency PV, digital manufacturing and biodiversity protection must advance together.

Upcoming Events

Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Dallas, Texas
Solar Media Events
April 15, 2026
Milan, Italy
Solar Media Events
June 16, 2026
Napa, USA
Solar Media Events
November 24, 2026
Warsaw, Poland