Larger companies or those ‘with the right technology’ will consolidate industry, says Martin Green

December 11, 2023
Facebook
Twitter
LinkedIn
Reddit
Email

With prices of solar components drastically dropping throughout this year, as covered in our PV Price Watch series, economic pressure continues to increase on companies to remain competitive and keep market share as more capacity is added too.

“It will be largely the large companies that survive, but also some of the new entrants that pick the right technologies or pick the winning technology,” said Professor Martin Green, during an interview held with several media outlets – including PV Tech – last month in Chengdu, China, during the 6th China International Photovoltaic Industry Conference (CIPVIC).

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Another topic that was brought to the attention of Green was how Chinese companies have a high flow of talent moving around, which Green sees as a positive factor for the solar industry.

“There’s a lot of exchange of personnel between manufacturers in China. That’s one reason the industry is so strong. The manufacturers are able to access people with talent and attract them to their company with suitable incentives, and so on. The industry is very healthy in terms of exchange of talented people between companies.”

Green adds that in order to fill possible shortages at lower levels, with many companies hiring engineers straight out of university, there would be a need to train recent graduates in the PV field before they enter the industry.

For an extended version of Green’s interview which covers China’s strength in the solar industry as well as the industry as a whole, you can read it in this Premium article.

10 March 2026
Frankfurt, Germany
The conference will gather the key stakeholders from PV manufacturing, equipment/materials, policy-making and strategy, capital equipment investment and all interested downstream channels and third-party entities. The goal is simple: to map out PV manufacturing out to 2030 and beyond.

Read Next

Premium
November 6, 2025
Third-quarter results show a clear split in the fortunes of China’s leading polysilicon and module producers, writes Carrie Xiao.
November 4, 2025
Radovan Kopecek and Christian Peter look ahead to an event in Yiwu, China, later this month, where the wider commercialisation of high-efficiency back contact PV technology will be under the spotlight.
November 4, 2025
GCL Intelligent Energy, a subsidiary of Chinese polysilicon producer GCL Technology, has signed shareholder agreements for two clean energy projects in Indonesia with a combined capacity of 200MW.
November 3, 2025
Runergy has reported that its latest n-type TOPCon solar cell has achieved a conversion efficiency of 26.55%.
November 3, 2025
Dr KT Tan, CTO at Viridian Solar, chronicles how the expansion of solar raises questions about supply chain transparency and ethical sourcing.
October 30, 2025
Global net zero by 2050 is now “impossible” and the world is on course for temperature rises of 2.6°C, according to energy market analyst Wood Mackenzie.

Subscribe to Newsletter

Upcoming Events

Upcoming Webinars
November 12, 2025
10am PST / 1pm EST
Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 10, 2026
Frankfurt, Germany