Larger companies or those ‘with the right technology’ will consolidate industry, says Martin Green

December 11, 2023
Facebook
Twitter
LinkedIn
Reddit
Email

With prices of solar components drastically dropping throughout this year, as covered in our PV Price Watch series, economic pressure continues to increase on companies to remain competitive and keep market share as more capacity is added too.

“It will be largely the large companies that survive, but also some of the new entrants that pick the right technologies or pick the winning technology,” said Professor Martin Green, during an interview held with several media outlets – including PV Tech – last month in Chengdu, China, during the 6th China International Photovoltaic Industry Conference (CIPVIC).

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Another topic that was brought to the attention of Green was how Chinese companies have a high flow of talent moving around, which Green sees as a positive factor for the solar industry.

“There’s a lot of exchange of personnel between manufacturers in China. That’s one reason the industry is so strong. The manufacturers are able to access people with talent and attract them to their company with suitable incentives, and so on. The industry is very healthy in terms of exchange of talented people between companies.”

Green adds that in order to fill possible shortages at lower levels, with many companies hiring engineers straight out of university, there would be a need to train recent graduates in the PV field before they enter the industry.

For an extended version of Green’s interview which covers China’s strength in the solar industry as well as the industry as a whole, you can read it in this Premium article.

Read Next

November 18, 2025
JinkoSolar shipped just over 20GW of solar PV modules in the third quarter of this year, down sequentially from the previous quarter.
Premium
November 18, 2025
PV Talk: George Touloupas of Intertek CEA explains how the regulatory environment is ratcheting up for the solar supply chain.
November 14, 2025
International solar manufacturer Canadian Solar has posted stable financials in Q3 2025, as its solar module and battery energy storage system (BESS) sales shift.
Premium
November 12, 2025
PV Talk: Stefano N. Granata of STS discusses the growing momentum behind back contact cell technology as manufacturers and investors embrace higher-efficiency solutions.
Premium
November 7, 2025
The increasing technical complexity of the renewable energy space has increased the demands on capital raising for those in the sector.
November 7, 2025
The US Geological Survey (USGS) has released the 2025 List of Critical Minerals, which includes silicon and tellurium.

Upcoming Events

Solar Media Events
November 25, 2025
Warsaw, Poland
Solar Media Events
December 2, 2025
Málaga, Spain
Solar Media Events
February 3, 2026
London, UK
Solar Media Events
March 24, 2026
Lisbon, Portugal
Solar Media Events
June 16, 2026
Napa, USA